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Privacy Policy

Last updated: 28 July 2026

Norwell Nutrition Ltd ("we", "us", "our") is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store and share information about you when you visit vitalaoshoulder.world (the "Website") or purchase our products.

This policy is issued in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

1. Who We Are (Data Controller)

The data controller responsible for your personal data is:

Norwell Nutrition Ltd
12 Whitfield Street, London, W1T 2RH, United Kingdom
Company No. / VAT 14872935
Email: info@vitalaoshoulder.world
Tel: +44 20 3948 1120

2. What Personal Data We Collect

We may collect the following categories of personal data:

  • Identity data: first name, last name.
  • Contact data: telephone number, email address, postal address.
  • Transaction data: details of orders placed and payments made.
  • Technical data: IP address, browser type and version, time zone, browser plug-in types, operating system and platform, and other technology on the devices you use to access the Website.
  • Usage data: information about how you use the Website, products and services.
  • Marketing and communications data: your preferences for receiving marketing from us and your communication preferences.

We do not collect any Special Categories of personal data (such as data about your health, race or religion) unless you voluntarily provide it in a free-text message to us.

3. How We Collect Your Data

  • Direct interactions: when you fill in forms on the Website (order form, contact form), place an order, contact us by email or telephone, or subscribe to communications.
  • Automated technologies: cookies, server logs and similar technologies as you interact with the Website. See our Cookie Policy for details.
  • Third parties: analytics providers (e.g. Google Analytics, subject to your consent choices); payment processors.

4. How We Use Your Data

We will only use your personal data when the law allows us to. The lawful bases we rely on are:

  • Performance of a contract: to process and fulfil your order, manage payment and arrange delivery.
  • Legitimate interests: to improve the Website, prevent fraud, administer and protect our business, and provide customer support - where these interests are not overridden by your rights.
  • Consent: for marketing communications and non-essential cookies, where you have actively opted in. You may withdraw consent at any time.
  • Legal obligation: to comply with applicable laws and regulations.

5. Cookies and Tracking

We use Google Consent Mode v2. Non-essential cookies (analytics, advertising) are set only after you accept them via our cookie banner. You can manage your preferences at any time. For full details, see our Cookie Policy.

6. Marketing

We will only send you marketing communications if you have given us your explicit consent. You can opt out at any time by contacting us at info@vitalaoshoulder.world or by following the unsubscribe link in any marketing email we send.

7. Sharing Your Data

We do not sell your personal data. We may share it with:

  • Service providers acting as data processors: fulfilment and logistics partners, payment processors, email service providers, IT and hosting providers. All are bound by data processing agreements.
  • Analytics providers: Google Analytics (subject to your consent). Data may be processed in the USA under Standard Contractual Clauses.
  • Professional advisers: lawyers, accountants and insurers, under obligations of confidentiality.
  • Regulatory authorities: where required by law.

8. International Transfers

Where we transfer your personal data outside the UK (e.g. to Google servers), we ensure appropriate safeguards are in place, including the UK International Data Transfer Agreement (IDTA) or Standard Contractual Clauses approved by the ICO.

9. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying any legal, accounting or reporting requirements. Order records are retained for six years in accordance with UK tax law. Contact enquiry data is retained for two years from last contact.

10. Your Rights Under UK GDPR

You have the following rights in relation to your personal data:

  • Right of access: to obtain a copy of your personal data (Subject Access Request).
  • Right to rectification: to have inaccurate data corrected.
  • Right to erasure: to request deletion of your data in certain circumstances.
  • Right to restriction: to request that processing be restricted in certain circumstances.
  • Right to data portability: to receive your data in a structured, machine-readable format.
  • Right to object: to processing based on legitimate interests or for direct marketing.
  • Rights related to automated decision-making: we do not use solely automated decision-making to make decisions with legal or similarly significant effects on you.

To exercise any of these rights, contact us at info@vitalaoshoulder.world. We will respond within one calendar month.

11. Right to Lodge a Complaint

You have the right to lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority for data protection:

Information Commissioner's Office
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
Tel: 0303 123 1113
Website: ico.org.uk

We would, however, appreciate the opportunity to address your concerns before you approach the ICO, so please contact us first.

12. Security

We have put in place appropriate technical and organisational security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. These include SSL/TLS encryption, access controls and regular security reviews.

13. Third-Party Links

This Website may include links to third-party websites (e.g. NHS, EFSA, BDA). Clicking those links is subject to those third parties' privacy policies. We are not responsible for their content or practices.

14. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top of this page will reflect any changes. Continued use of the Website following an update constitutes acceptance of the revised policy.

15. Contact Us

For any privacy-related questions or to exercise your data rights, contact our Data Controller:
info@vitalaoshoulder.world · +44 20 3948 1120
12 Whitfield Street, London, W1T 2RH